RenewalA journal of Labour politics
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 Vol.11 No.2 Summer 2003


Citizenship, consumerism and the public realm

Selina Chen



The aim of progressive politics is to bring about a different kind of society from the one we currently inhabit. For a long time now, progressives have pinned their hopes of achieving change through the medium of legislative institutions, and through reform of these institutions themselves. As the limited nature of what our current institutions can achieve become clear, so too does the need to rethink what we need to do to achieve the aims of progressive politics. As Douglas Alexander argued in the last issue of Renewal, the transformational project of New Labour has to be founded in the renewal of a public realm characterised by an egalitarian citizenship. This public realm must encompass not just the traditional institutions of high politics but also the wider social world. It is time to look beyond institutional change to wider social change. This essay argues for the need for a more active conception of citizenship that can be exercised and embraced by citizens in their everyday lives. Passive citizenship as primarily expressed in the activity of voting is not enough if we are to move beyond the politics of accommodation. To understand why, we need to delve deeper into what can motivate people to act, think and behave like citizens not just consumers.

Passive and active citizenship
Many definitions of citizenship start with a form of equal standing in politics underwritten by institutional guarantees of a set of rights and entitlements. For those whose conception of citizenship stops here, the main purpose of these rights and entitlements are to allow people to pursue their private ends. This narrow, functional view of citizenship still depends on some kind of citizenship participation to ensure that political institutions are stable and legitimate, namely voting and law abidingness. The archetypal citizenship activity of voting at regular elections is required to ensure that political institutions and representatives remain true to their function. However, declining levels of voting reflect the problems with justifying the rationality of voting to individuals, particularly when construed in narrow instrumental terms. One of the most commonly cited reasons for not voting is that the individual voter feels it doesn't make a difference.

The other kind of behaviour citizens are required to observe is the duty of voluntary compliance with the outcome of political processes, i.e. the law. Although coercive mechanisms ensure that cases of non-compliance are dealt with, these enforcement institutions still depend crucially on most citizens being law-abiding. This passive conception of citizenship conceives of relationships between citizens as largely mediated by the state. This explains the focus on the vertical relationship between citizens and the state. While the activity of voting and compliance with the law are important components of that relationship, they are fundamentally about upholding the character of political institutions rather than about changing citizens' relationships with other citizens. Those who argue for more active forms of citizenship place a greater emphasis on the horizontal relationships between citizens and on a shared sense of identity. Citizenship here is primarily about the quality of citizens' relationships with each other, and how well they express a social ideal of a progressive political community of mutual concern for each other. The statecitizen relationship is therefore only one component, albeit an important one in that relationship. Active citizenship therefore contains both a wider and a more demanding conception of political and civic engagement. For this reason it is often viewed as veering towards uncomfortably collectivist ideals that curtail what individuals choose to do within their own private lives.

But what motivates citizens to be politically and civicly engaged? How to restore voter turnout to its postwar levels is an issue to which no convincing solution has yet emerged. Certainly many contemporary social forces explain the growing reluctance to engage; contemporary liberal societies are marked by individualism and by a pluralism of beliefs that underpins the emphasis on people pursuing their own private ends. Narrow political participation in the form of voting is unlikely to increase unless we are able to change people's view of citizenship and what it means for themselves and their relationship to each other. We need a thicker, more active conception of citizenship in which citizens view civic engagement not simply as something that happens every 4 or 5 years but as continuous with, and woven into the fabric of their own lives and values.

Adopting a more substantial conception of citizenship that is more prescriptive of what citizens ought to be and to do raises a familiar issue of the tension between the demands of citizenship and the individual. Ever since Benjamin Constant noted the difference between ancient and modern conceptions of liberty, modern sensibilities have turned away from the more full-blooded, over-demanding notion of dutiful citizenship advocated by Aristotle and Rousseau. However, the case needs to be made that the pendulum has swung too far and that balance needs to be restored. Without some conception of citizenship as a shared identity in which we are citizens united in the pursuit of the common good of a just society, the possibilities for a transformational progressive politics will remain elusive.

Progressive politics and active citizenship
Why do progressives need a conception of active citizenship that extends beyond occasional attendance at the ballot box? First, while voting may well be the key means of preserving the legitimacy of a set of institutions, progressive politics aims for more than this. Stable and generally legitimate political institutions are not enough. Regular elections in which a healthy majority of voters take part are indeed an important safeguard of legitimate democratic institutions. However, this legitimacy is also tarnished by the fact that unequal resources tend to find ways of undermining truly equal representation of all citizens. Furthermore, in so far as political and social change is made to rely on the outcome of the vote, it has thus far proved a fairly ineffectual means by which to create a more progressive and egalitarian society. Votes may sometimes sanction political change, but they tend to reflect social change rather than create it.

Second, the state cannot be the sole agent of progressive change. Most political commentators focus on what the government should be doing to bring about progressive society without recognising that the state operates in a defined and constrained social space. What governments can do is circumscribed by a societal mandate that, of necessity, reflects the limits and constrains the scope of possibilities. How willing a society is to countenance redistribution depends on how voters react to the implementation of redistributive policies. Changing the parameters within which governments can act requires changing attitudes and behaviours. As G.A. Cohen has so eloquently argued, unless there is an ethos of justice that informs individual choices, it is hard to see why citizens would willingly submit to institutions whose aims conflict with their self-seeking behaviour (Cohen 2000). Any radical and progressive change in social and economic arrangements requires a wider supporting ethos in society.

A third reason for an active conception of citizenship arises from the fact that progressive and just institutions depend for their long term stability upon an effective and shared sense of justice among citizens. If people obey institutions and the law because of the instrumental benefits they deliver for their own private pursuits, rather than because they value belonging to a just society, then that society is less than stable. Stable and sustainable just institutions require citizens to be ready to put the common good before their own private interests when the need arises. Should there be deviations from the norm - some momentary institutional instability - people may be quicker to withhold their co-operation and compliance. According to John Rawls, a stable society is one which possesses the capability to deal with these deviations by invoking rectifying social forces or tendencies which can prevail and bring the system back into 'equilibrium'. These social forces are expressed through citizens' being motivated by 'a strong and normally effective desire to act as principles of justice require', even when it might, in the short term, not be in their private interests (Rawls 1970).

Lastly, we need an active conception of citizenship if we are to achieve a common good that is more than the collective sum of each person's private goods. The common good here is not simply defined as those public goods that everyone has independent reason to want for their private ends but which the market fails to produce because of externalities. Rather the common good consists of socially constructed goods, diffuse in nature, that are both collectively produced and consumed (Raz 1988). The good of living in a just society need not be an instrumental one. For example, one appreciates and values living in a tolerant society (even if one is not likely to face discrimination) or an educated one (even if one no longer needs further education and has no children who are in receipt of education). The common good of living in a just society characterised by mutual concern is one which we can only appreciate once we fully appropriate the identity and ends of a citizen.

The expression of citizen identity
An active conception of citizenship is driven by values and ends that are not just simply instrumentally valuable for private individuals but also as shared ends in themselves. Living in a society characterised by justice and citizens' mutual concern for each other can be fully realised, by its nature, only if it takes precedence over our own private pursuits in certain key areas of life. How strongly we feel ourselves as citizens, how the ends of citizenship figure in each of our sets of values and perspectives, is key to how well motivated we can be to act out our citizenship duties. For Rawls, a stable and just society is one in which individuals act on 'conception-dependent desires' that are founded in a conception of citizenship. Being a citizen becomes an ingrained part of who we are and what we do.

But how can such an identity be fostered? Citizenship education is of course one important method by which these values are taught. However, identity needs to be grounded in ongoing relationships that are real and meaningful in practice and reflected in our discourse and practices. Identity cannot simply be self-generated; it must be reinforced by social acceptance and given outlets for expression. All identities but particularly shared identities are formed by practices and relationships within which they are negotiated. Discursive interaction is particularly important in creating a citizenship identity. The public realm is characterised by what some call public reason - the debate and the exchange of arguments by reference to shared common values as citizens over the actions of common institutions. This exercise of engagement in public justification is a fundamental expression of mutual concern and respect for each other as citizens. However this discourse takes place in elevated institutions; in parliaments, in poorly attended town hall meetings and in courts of law far removed from citizens' lives and from their consciousness.

Interaction within a public realm characterised by the values of citizenship also develops and reinforces motivation to co-operate and to act more generally on our citizenship duties. Many psychological studies have shown that continuous and repeated interaction characterised by fairness can be effective in establishing a mutual sense of reciprocity and trust and creates what Robert Putnam has called 'bridging social capital'. A Swiss experiment showed that people were more willing to contemplate shouldering the costs of siting nuclear waste if they were involved in a collective decision-making process and appealed to as citizens than if they were offered money as private individuals (B. Frey and F. Oberholzer-Gee 1997).

If active citizenship is about fostering relationships and identities strong enough to support the achievement of progressive ends, it cannot be enough for citizens' relationships to each other to be mediated solely by the state. The act of voting is ultimately a non-interactive one. Indeed we interact very little as citizens. The state of our public political discourse and of the public realm is far from ideal. Whereas public discourse is meant to represent a common and shared language for people who have diverse ends, it seems that getting along with others in today's society now effectively requires treating the subject of politics as taboo. The public realm in which ordinary citizens can interact with each other as citizens and practise the use of public reason is virtually moribund.

Consumerism and the public realm
The causes for the poverty of our public realm are many. The social changes wrought by modernity, by economic liberalism and globalisation have resulted in speeding up the crowding out of the public by the pursuit of private ends in people's lives.

The predominance of the private realm and the retreat of the public realm has been increasingly characterised by consumerism and the extension of the reach of the market. With consumerism has grown an adherence to a view of economic freedom with the seductive message that most things can be bought with money. The appeal of this view should not be underestimated - there are some important senses in which the market has been liberating for individuals. Where societies are characterised by exclusionary social structures, by class, racial prejudice or sexism, the market provides a way of getting around the barriers they throw up to certain goods. It provides a depersonalised way of transacting with others that is indifferent to race, gender or class prejudice and which creates access to goods previously accessible only to people of the right race, gender or class background. Despite the new patterns in inequality that unfettered markets have created, the market at least offers the nominal chance of escaping inequality.

With this depersonalised freedom, however, has come greater individualisation of consumption and production. The auto-regulatory qualities of the market - the invisible hand - has led to the wider idea that all individuals need to worry about is pursuing one's own private preferences. While it may undermine traditional and often oppressive social understandings and social bonds it has not put anything else in its place that can strengthen the public realm of citizenship. It leads to the underproduction of both public goods in the economists' sense as well as of the socially constructed goods that characterise the common good. The depersonalisation and individualisation of decisions about production and consumption reduces the scope for engagement in relationships that can build interpersonal trust and social capital through collective decision-making on consumption and production. The ordered 'anarchy' of the market makes avoidable the repeated interaction that gives rise to stable relationships and offers little space for collective discussion about the common good and its relation to private preferences. In a society where the main form of interaction between its members is through the market, the scope for the exercise of public reason and public justification is limited. No wonder then that consumer identity is so much more constitutive of how people see themselves than citizenship.

The public realm and public services
The growth of markets in society succeeds in undermining citizenship only if we let the private sphere of the market overshadow the public realm. For too long now, the scope for renewing and revitalising the public realm has been locked up in a conception of a monolithic, bureaucratic service state that administers to deferential subjects on the grounds that they know best. Where there could have been an extension of real democratic decision-making through the devolution of power to citizens to decide for themselves what services they want, there has instead been rule by bureaucrats. The direction of the expansion of the post war state represented a wasted opportunity to unleash the potential for realising a modern public realm within which citizens can interact, express and develop a mutual concern for each other. I have argued elsewhere that the route to a renewed civic realm must involve citizens as active partners in the production, design, delivery and evaluation of their public services (Chen 2003). The devolution of power to public service institutions is only properly power to the people if there are open processes of decision-making which actively seek to engage those who have a stake in these services as citizens and users. Many other reasons for greater citizenship involvement exist, not least the improvement in the quality of the services themselves. However, the need for better services is no more important, in the long run, than the need to reassert a public realm in which civic relationships and an effective sense of citizenship and reciprocal justice can be given space to develop and flourish.

While there are many kinds of market-derived reforms in public services, not all of which need be inherently incompatible with more citizen involvement in public services, their potential impact on citizenship identity and motivation must be considered. Clearly, valuable lessons about how to improve the quality and delivery of public services can be drawn from the experience of the private sector. However it is also important to monitor how these innovations and changes in structure impact upon our citizenship identity and whether they crowd out the space for public interaction and decision-making.

In particular, when citizens are encouraged to act as private consumers in their use of public goods, they are likely to be conditioned to choose as private consumers do; on the basis of individual private preferences rather than social ones. Our orientation and behaviour can then alter the nature of a collective good, rendering it essentially a private good rather than part of the common good. The issues over the choice of private or public schooling illustrate the ways in which different motivations for choosing can affect the nature and the distribution of a good (Swift 2003).

Secondly, individuals' perception of public institutions may change in ways that do little for civic engagement, even in its minimalist forms. It has been suggested, for example, that levels of voting in local government elections are low because local government has come to be seen primarily as a producer of services and less as a political entity: 'in other words, they see the local council more from a consumer perspective than from the perspective of political co-determination' (Eriksen and Weingard). In A.O. Hirshman's terminology, they tend to exercise individual 'exit' rather than collective 'voice'. The emphasis of much public service reform on delivery fails to recognise that the processes are as important as outcomes, both for outcomes themselves, as well as for the public realm.

Progressive politics needs an active conception of citizenship. The common good of a progressive society can be embraced and achieved only if citizenship is a substantial part of people's identities. The scope for passive and instrumental conceptions of citizenship to bring about radical political and social change, particularly in consumer-oriented societies such as ours, is extremely limited.

To this end, active citizenship requires that there be a public realm of mutual interaction and decision-making in which the identity and values of citizenship can be expressed and reinforced. So long as we continue to be satisfied with passive citizenship the potential for truly progressive change remains only a distant prospect.


Selina Chen is visiting fellow at King's College London where she is writing a book with Professor Raymond Plant on citizenship.


Endnotes
Chen, S. (2003) The Fifth Pillar: Active citizenship and public service reform, Social Market Foundation.
Cohen, G.A (2000) If You are an egalitarian, How come you are so rich?, Harvard University Press.
Eriksen, E. and J. Weingard (2002) 'The end of citizenship? New roles challenging the political
order' in McKinnon and Hampsher-Monk (eds) The Demands of Citizenship, Continuum.
Frey, B. and F. Oberholzer-Gee (1997) 'The Cost of Price Incentives: an empirical analysis of motivation crowding-out', American Economic Review, 87(4): 746-55.
Rawls, J. (1970) A Theory of Justice, Part III, Harvard University Press.
Raz, J. (1988) The Morality of Freedom, Oxford University Press.
Swift, A. (2003) How not to be a Hypocrite: School choice for the morally perplexed Routledge, Falmer.

 

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